Innovative Investing

The Future Of The Creator Economy: A Conversation With Akshay Maharaj


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Akshay Maharaj is the co-founder of Aview International, a company that offers a suite of tools allowing content creators and brands to expand their reach internationally. Akshay started Aview back in 2017 and has since collaborated with numerous creators and brands to break language barriers and tap into new global markets.


Topics discussed include what inspired Akshay to build a startup in the creator economy space, what it was like to have Logan Paul as Aview’s first client, how the creator economy has evolved over the years, the impact of artificial intelligence on the creator space, key takeaways from Akshay’s experience in the Techstars program, and much more.


Timestamps:

00:00- Intro

00:50- Inspiration for joining the creator economy

02:30- Identifying global audience accessibility issues

04:33- Working with Logan Paul as the first client

08:59- Expanding Aview beyond influencer content

10:28- Evolution of the creator economy throughout the years

13:10- Cultural differences when globalizing content

14:50- How AI is impacting the creator space

17:18- Biggest mistakes creators make when expanding globally

19:53- Independent creators vs. large studios

23:21- Trends in the creator economy within the next 10 years

25:03- Akshay's takeaways from Techstars

27:09- Key goals for Aview this year

28:00- Advice for younger self


Get in touch:

https://www.linkedin.com/in/angelina-huang-54762a2a1/ https://www.instagram.com/innovativeinvestingpod/


Aview:

https://www.linkedin.com/company/aview-international/

https://www.instagram.com/aviewint/


Akshay Maharaj:

https://www.linkedin.com/in/akshaymaharaj/

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Innovative InvestingBy Angelina Huang