In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world's largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today's digital world.

Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators against venture money and starting their own product businesses and instead focuses on the importance of building their personal brand.

We also discuss the impact of technology and data on the creator-brand partnership and how Viral Nation technology will become a game-changer in the industry. Joe shares his insights on how leveraging data can take a creator's brand partnership to the next level, resulting in more effective campaigns and higher ROI for brands.

If you're interested in learning about the creator economy, influencer marketing, and how technology is transforming the industry, then this episode is for you. Joe's expertise and experience in the field provide a wealth of knowledge for anyone looking to navigate the world of social media and influencer marketing.

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Viral Nation:

Linkedin: https://www.linkedin.com/company/viralnationinc

Joe Gagliese:

Linkedin: https://ca.linkedin.com/in/joegagliese