Over the last year, restaurants, wine bars and tasting rooms have had to find creative ways to minimise the economic damage caused by sales bans, curfews, capacity restrictions, and onerous COVID-19 safety protocols. But the fact of the matter is that for these businesses to stay afloat, they need to generate meaningful profit in the realms of bricks and mortar - despite the bureaucratic setbacks.

In this episode, Jono speaks to Robert Joseph – wine critic-turned producer, industry-analyst and consultant. Joseph shares very practical ideas on how businesses in the on-trade sphere can use their own customers' behavioural data to run more strategic businesses in these tough COVID conditions. Joseph's background in hospitality, as well as his international experience as a consultant, delivers countless "why-didn't-I-think-of-that?" moments that will give on-trade operators in South Africa plenty of food for thought.