The restaurant and bar industry is poised for growth in 2025, driven by a positive economic environment and resilient consumer demand. According to the National Restaurant Association's 2025 State of the Restaurant Industry report, the industry is expected to reach $1.5 trillion in sales and add more than 200,000 net new jobs, bringing total restaurant and foodservice employment to 15.9 million by year-end[1][4].
Restaurant operators are cautiously optimistic about business conditions, but competition will remain strong. More than 8 in 10 operators expect their 2025 sales to be either higher or about the same as 2024. However, they also anticipate competitive pressures to intensify in 2025[1][4].
Consumers have pent-up demand for restaurant meals, with 81% of consumers reporting they would use restaurants more frequently if they had the money for on-premises dining at tableservice restaurants, 76% for visiting quickservice restaurants, and 82% for having food delivered at home[1][4].
To attract more in-person diners, restaurants are focusing on increasing traffic on-site and getting diners back in their seats, which is especially important to 90% of fine dining operators and 87% of casual dining operators[4].
Despite the positive outlook, many operators face similar concerns as in 2024, including rising labor and food costs, and the ongoing struggle to recruit and retain employees[4].
Technology is playing a significant role in the industry, with AI transforming restaurant supply chains to make them more efficient, intelligent, and sustainable. Advanced AI tools are being used to anticipate customer demand, minimize overstock and food waste, and track carbon footprints[2].
The food delivery market continues to evolve, with the global market worth more than $150 billion, having more than tripled since 2017. The rise of dark kitchens and virtual brands is changing the landscape, with these lower-overhead businesses able to afford higher commissions and potentially lower service fees for customers[3].
In response to current challenges, industry leaders are leveraging technology for waste tracking and diversion, adopting plant-based and locally sourced ingredients, and focusing on reducing waste generated from animal products[5].
Examples of industry leaders responding to current challenges include the use of connected equipment to be more responsive and resilient, and the adoption of advanced AI-driven platforms for waste management[5].
Compared to previous reporting, the industry is seeing a shift in demand, with increased orders for office catering and lunch pickups, and consumers expecting loyalty programs that go beyond point accumulation, including discounts, perks, and exciting menu releases[5].
Overall, the restaurant and bar industry is poised for growth in 2025, driven by consumer demand and technological advancements. However, operators must navigate competitive pressures, rising costs, and regulatory changes to remain successful.