Host Shayan Mahmud in conversation with Sarmad Farooq, Founder & CEO of Truck It In! In this podcast episode, Sarmad talks about leadership in detail, touching on Pakistani startups and his own experiences, dealing with changes in the market, adapting to new environments, investor relationships and a lot more.

Watch as Sarmad explains everything there is to know about the startup and trucking industry in Pakistan. What is Truck It In and what does it do? How does it connect factories to truckers? How does it help the economy? How did Sarmad prepare for his role as founder? How did he adapt to changes in the market? How did he disrupt the Pakistani market? How did he find the right investors? How much depth of information is needed for investors? How long is the investment process? How does it work? What actions did he need to take to survive in the market? What is his plan for making his organisation sustainable?

Sarmad touches on a lot of topics and personal experiences that a leader has to deal with and information they need to keep an eye out for. What is the new environment for startups now and how are startups adapting? Can Pakistani startups survive in the new market? How can they remain sustainable? What happened during the pandemic and what have we learned from that? What are the leadership qualities needed to deal with difficult situations? How to deal with panic in your teams? How to take your funding process forward? How can Pakistan move forward? Watch as Shayan and Sarmad cover this and a lot more!
#HowDoesItWork #Tech #Podcast

00:00 Introducing CEO Truck It In
02:25 About Truck It In
05:00 Changes In The Market
09:18 Adapting To A New Environment
12:20 Dealing With Panic In Your Organisation
18:33 Your Relationship With Your Investor
26:17 How Competition Helps You Grow
29:47 Making Your Business Sustainable 
33:42 Capital Is Only Part Of The Journey
37:15 The Misconception – Can You Use Funding For Personal Purposes?
41:52 The Internal Vs. External Reality Of Fundraising 
46:13 The Challenge Of Starting Truck It In
49:01 How Founders Are Made
53:09 Focusing On Problems Of A Common Trucker

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Connect with Sarmad Farooq: https://www.linkedin.com/in/muhammadsarmadfarooq/
Find out more about Truck It In: https://truckitin.com/

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