What is it?

Most recent, blackout social media profile pic.

Gay pride flag over the corporate logo.

During these trying times commercials and emails.

At its core, it's a way to appear socially aware for marketing purposes.

Why do they do it?

Demographics with disposable income.

The myth of the wage gap.

Gay couples, dual incomes, no kids.

Young kids with no responsibilities yet.

Media influx of activists, clickbait, ragebait, etc.

Cronyism.

College kids with a social justice mindset and a marketing degree.

Fear of cancel culture.

Biggest failures in recent memory:

Gillette's toxic masculinity ad

Pepsi Kendall Jenner protest ad

The entire comic book industry (New New Warriors)

Why it keeps failing.

Doesn't appeals to the mass market.

Comes off as pandering and insulting

The target market is broke losers who don't support you anyway.

The rare occasions where it works:

Ben and Jerry's get arrested at a protest.

Nike and Colin Kaepernick, the black community target market.

When the real target market is middle-class white liberals who have money to spend and want to look like they're "down".

Why Apple Stands in solidarity with the people looting their store.

Making clothes easier to steal so the cool kids would be seen in them at school.

Take-away.

It works in a booming economy and entitled people can cry about first world problems.

When the money stops flowing, It's gonna blow up in your face if you're not careful.

My advice, avoid it unless your product is political, and the market has money to blow.

Shout outs to

Priestess Aimee Priestess of Persuasion

Priest Tanuj, The Solar Priest, The Matrix Unveiled

Preist Morpheus, Dragon of the Dreamworld

Priestess Dottie Priestess of the Physical Realm

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