In this episode of the Business of Boating podcast, we sit down with Alexander O'Neill, Co-Founder & CEO of Nauta, a company that is pioneering changes in the yacht charter industry. Alexander shares his journey from a successful career in finance and investment banking to launching a startup that challenges traditional notions about luxury yachting. He discusses how Nauta is making superyacht experiences accessible to a broader audience, not just the ultra-wealthy, and dives into the strategies and technologies driving this transformation. Alexander also reflects on the challenges of entering a luxury market with a disruptive model, the impact of economic trends on luxury spending, and his vision for the future of yacht chartering. Tune in to gain unique insights into how Nauta is navigating the evolving landscape of luxury boating and what this means for the industry at large.

Nauta
Alex O'Neill

Merrill Charette

MIDA.PRO - Marine Industry Digital Agency - Marketing

NauticEd - The Standard In Boating

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