Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to future-ready status and connect meaningfully with your audience.

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==Let's Break It Down==

• 06:09 Technology and AI reshape future brand strategies.
• 09:39 Brand purpose becoming increasingly central to branding.
• 14:06 Brand positioning around change, purpose remains constant.
• 15:15 Choose unique words to create distinction.
• 20:26 AI and extended reality enable personalized experiences.
• 23:26 AI challenges: data integrity, market-specific applications.
• 27:34 CMOs and brands have differing perspectives on authenticity.
• 29:32 CMOs see AI as game-changing for marketing.
• 31:59 Fear of falling behind in technology adoption.

==Where You Can Find Us==

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