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The Game-Changing Massage Technique Your Spa Needs
Imagine a massage where you never have to turn over, your makeup stays intact, and you drift away on a bed of perfectly heated water. This isn't a futuristic luxury—it's the reality of a face up Hydrotherm treatment. Long-term wear and tear on a therapist's hands and wrists can end a career prematurely, but switching to a fluid, water-supported method preserves your body while offering an exceptional client experience. From creating a completely inclusive treatment for pregnant or oncology clients to seamlessly blending facials and back massages into a single premium service, it’s time to rethink the traditional massage couch. Discover how this best-kept wellness secret can elevate your client experience, save your physical health, and boost your spa's bottom line.
5 Key Takeaways
Preserving Therapist Health: Traditional deep tissue massage takes a heavy physical toll; utilizing a waterbed system halves the pressure on a practitioner’s hands by using client weight as natural leverage.
Eliminating the Face Hole: Clients frequently experience sinus pressure, eye discomfort, or ruined makeup from traditional tables, which can be entirely bypassed by staying face up.
Inclusivity in Care: Staying face up at a semi-inclined angle allows pregnant individuals and oncology patients to safely receive full-body treatments comfortably.
Premium Revenue Stream: Moving to a specialized Hydrotherm method allows spas to comfortably command a 15% to 20% price premium per hour.
Seamless Service Integration: Therapists can combine high-end facials with full back treatments without interrupting the client’s relaxation to make them turn over.
5 Direct Quotes
"In essence, it turns it into a water bed."
"You’re halving the amount of pressure you put on your hands as a practitioner."
"The only place they really felt comfortable... was lying on the water being warm, being supported."
"Your hands are everything in our industry... to have the thing that you're trained to do be the reason why you can't do it... it's not sustainable."
"We recommend that therapists charge between 15 and 20% more per hour for a Hydrotherm massage than they would do for a conventional massage."
Podcast Chapters
00:09 – Welcome to the Show: 25 Years in Wellness
01:03 – What on Earth is Hydrotherm Massage?
02:14 – Ditching the Face Hole: The Client Advantage
04:12 – Saving the Therapist: Turning Massage Upside Down
07:44 – The Hidden Longevity Crisis for Spa Practitioners
09:43 – The Art of Heated Water and Seamless Facials
13:09 – Total Inclusivity: Pregnancy & Cancer Care Protocols
16:42 – Training the Next Generation of Incomparable Therapists
22:25 – Show Me the Money: Premium Pricing & Retail
35:11 – Driving the Face Up Movement Forward
SOCIALS & IMPORTANT LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters
Find out more Here:
https://marketing.susanroutledge.com/optin-page
SPONSORSHIP
https://www.phorest.com/
https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
View all episodes
By Susan RoutledgeImagine a massage where you never have to turn over, your makeup stays intact, and you drift away on a bed of perfectly heated water. This isn't a futuristic luxury—it's the reality of a face up Hydrotherm treatment. Long-term wear and tear on a therapist's hands and wrists can end a career prematurely, but switching to a fluid, water-supported method preserves your body while offering an exceptional client experience. From creating a completely inclusive treatment for pregnant or oncology clients to seamlessly blending facials and back massages into a single premium service, it’s time to rethink the traditional massage couch. Discover how this best-kept wellness secret can elevate your client experience, save your physical health, and boost your spa's bottom line.
5 Key Takeaways
Preserving Therapist Health: Traditional deep tissue massage takes a heavy physical toll; utilizing a waterbed system halves the pressure on a practitioner’s hands by using client weight as natural leverage.
Eliminating the Face Hole: Clients frequently experience sinus pressure, eye discomfort, or ruined makeup from traditional tables, which can be entirely bypassed by staying face up.
Inclusivity in Care: Staying face up at a semi-inclined angle allows pregnant individuals and oncology patients to safely receive full-body treatments comfortably.
Premium Revenue Stream: Moving to a specialized Hydrotherm method allows spas to comfortably command a 15% to 20% price premium per hour.
Seamless Service Integration: Therapists can combine high-end facials with full back treatments without interrupting the client’s relaxation to make them turn over.
5 Direct Quotes
"In essence, it turns it into a water bed."
"You’re halving the amount of pressure you put on your hands as a practitioner."
"The only place they really felt comfortable... was lying on the water being warm, being supported."
"Your hands are everything in our industry... to have the thing that you're trained to do be the reason why you can't do it... it's not sustainable."
"We recommend that therapists charge between 15 and 20% more per hour for a Hydrotherm massage than they would do for a conventional massage."
Podcast Chapters
00:09 – Welcome to the Show: 25 Years in Wellness
01:03 – What on Earth is Hydrotherm Massage?
02:14 – Ditching the Face Hole: The Client Advantage
04:12 – Saving the Therapist: Turning Massage Upside Down
07:44 – The Hidden Longevity Crisis for Spa Practitioners
09:43 – The Art of Heated Water and Seamless Facials
13:09 – Total Inclusivity: Pregnancy & Cancer Care Protocols
16:42 – Training the Next Generation of Incomparable Therapists
22:25 – Show Me the Money: Premium Pricing & Retail
35:11 – Driving the Face Up Movement Forward
SOCIALS & IMPORTANT LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters
Find out more Here:
https://marketing.susanroutledge.com/optin-page
SPONSORSHIP
https://www.phorest.com/
https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/