The most powerful human motivator of all is the desire to be proud of ourselves in the pursuit of something we care about deeply.  

If your work does not have a deep meaning and purpose for you, if you don't have a deep sense of appreciation and gratitude for what you are contributing and a deep sense of pride in what you do and what your organization does, then the quality of your life and work will suffer. I see that too much, unfortunately. That's what demotivates people -- the absence of meaning, purpose, and pride. 

Someday, we in business will learn to tap the same creative wellspring of human
motivation and spirit that gets tapped in causes that human beings hold most
dear. Then our best energies will be unleashed in pursuit of aims valued by
organizations and by the people who work in them. We will then have a far more
ennobling view of business and work -- a view that allows us to see our efforts
as powerful contributions to the life of our nations and to the life of the
natural environment on which we depend.

Peak Performance and Organizational Transformation: An Interview with Charles
Garfield

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