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The Gap Between Knowing Your Numbers and Actually Using Them
You've got the reports. You've got the dashboards. You've got the software. So why do you still feel stuck when it's time to make a decision? Most business owners don't lack financial information—they lack the ability to translate that information into confident action.
In this episode of Creative Minds, Smart Money, I break down why knowing your numbers and knowing what to do with them are two completely different skills.
Topics Covered
Why monthly reports feel disconnected from daily decisions — and how that gap creates emotional overwhelm instead of clarity
The difference between having data and having context — why revenue and bank balance alone won't tell you if you can afford that hire or investment
What questions you're not asking when you look at your P&L — the hidden insights most creatives miss because they don't know what to look for
Why gut decisions work early on but fail as you scale — and the exact moment most business owners realize guessing isn't enough anymore
What it actually looks like when your numbers are being used — grounded decisions, reduced emotional load, and confidence in your choices
How to start reading the story your numbers are trying to tell you — without needing to become a financial expert overnight
If you've ever opened your profit and loss statement and felt absolutely nothing—or worse, felt confused and heavy—this episode is for you. Financial clarity isn't about having more data. It's about building the skill to translate what you have into decisions that move your business forward. Hit play and start turning financial confusion into creative confidence.
Links & Resources
Website: https://firestormfinance.com/
Book a Discovery Call: https://firestormfinance.com/contact
Listen & Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/creative-minds-smart-money-finance-business-tips-for/id1751025388
Spotify: https://open.spotify.com/show/2m2SRDIAEjeWSXOgKS4Ff4
Podcast Home: https://firestormfinance.com/podcast/
Social Media:
Instagram: https://www.instagram.com/firestormfinance
Threads: https://www.threads.com/@firestormfinance
LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/
Facebook: https://www.facebook.com/firestormfinance
YouTube: https://www.youtube.com/@FirestormFinance
Pinterest: https://www.pinterest.com/firestormfinance/
Chapter Timestamps
0:00 – Introduction: Why having reports doesn't mean you know your numbers
1:40 – The emotional experience of looking at your financials and feeling nothing
2:50 – Information without context creates overwhelm, not clarity
4:20 – The questions most people don't know how to ask their reports
6:35 – When gut decisions stop working (and what to do instead)
7:31 – What it looks like when your numbers are actually being used
9:13 – Financial clarity as a skill, not just information
View all episodes
By Samantha Eck | Bookkeeper for CreativesYou've got the reports. You've got the dashboards. You've got the software. So why do you still feel stuck when it's time to make a decision? Most business owners don't lack financial information—they lack the ability to translate that information into confident action.
In this episode of Creative Minds, Smart Money, I break down why knowing your numbers and knowing what to do with them are two completely different skills.
Topics Covered
Why monthly reports feel disconnected from daily decisions — and how that gap creates emotional overwhelm instead of clarity
The difference between having data and having context — why revenue and bank balance alone won't tell you if you can afford that hire or investment
What questions you're not asking when you look at your P&L — the hidden insights most creatives miss because they don't know what to look for
Why gut decisions work early on but fail as you scale — and the exact moment most business owners realize guessing isn't enough anymore
What it actually looks like when your numbers are being used — grounded decisions, reduced emotional load, and confidence in your choices
How to start reading the story your numbers are trying to tell you — without needing to become a financial expert overnight
If you've ever opened your profit and loss statement and felt absolutely nothing—or worse, felt confused and heavy—this episode is for you. Financial clarity isn't about having more data. It's about building the skill to translate what you have into decisions that move your business forward. Hit play and start turning financial confusion into creative confidence.
Links & Resources
Website: https://firestormfinance.com/
Book a Discovery Call: https://firestormfinance.com/contact
Listen & Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/creative-minds-smart-money-finance-business-tips-for/id1751025388
Spotify: https://open.spotify.com/show/2m2SRDIAEjeWSXOgKS4Ff4
Podcast Home: https://firestormfinance.com/podcast/
Social Media:
Instagram: https://www.instagram.com/firestormfinance
Threads: https://www.threads.com/@firestormfinance
LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/
Facebook: https://www.facebook.com/firestormfinance
YouTube: https://www.youtube.com/@FirestormFinance
Pinterest: https://www.pinterest.com/firestormfinance/
Chapter Timestamps
0:00 – Introduction: Why having reports doesn't mean you know your numbers
1:40 – The emotional experience of looking at your financials and feeling nothing
2:50 – Information without context creates overwhelm, not clarity
4:20 – The questions most people don't know how to ask their reports
6:35 – When gut decisions stop working (and what to do instead)
7:31 – What it looks like when your numbers are actually being used
9:13 – Financial clarity as a skill, not just information