S1 E4: The Gary Klaben Episode

Gary has been in business for over 30 years. He's with Coil Financial, a company that’s been in business since 1972 that he took over with his team about 39 years ago. Gary has been a fee-based advisor since the early 1980's so they’re well ahead of what others are doing.

- Gary talks about this idea of mind mapping- the uniqueness of what's been created there and what they're up to.

- Gary talks a little bit about their patent toward winning process called 3-D Connect where they basically tie the business operations together for the clients.

- Gary is really good at doing things differently from others including even recommended that clients have assets with more than one advisor at a certain level because that's what they're accustomed to doing anyway, so that's really an interesting conversation.

- The other thing we talked about is the Millennial Project- about how Garry is engaging his clients’ children in a way that's profitable and also what they want. Again, he's totally focused on what the client wants, not what people think he should do or what the industry is doing. He said the industries behind, we got to figure out what clients want and give it to them. Really good mind set around that.

- We also talked a bit about mind set scorecards and what they're doing to attract the right kind of clients, particularly the success minded ones and he said some of the Millennial's are frustrated and that's okay because he can help them with what they're frustrated about so really interesting conversation here and I know this will be highly relevant for everybody listening.

- They also have resources www.mindmeister.com as a way to create mind maps and Garry said the biggest thing people struggle with is they tend to make the mind maps all about them instead of all about the clients and it doesn't work if we're making it about ourselves and the products etc. but rather about what the client needs etc