This month’s Education Marketing Leader Book Club turned into a masterclass on applying business strategy in higher ed, and how to market what you’ve actually got.

Whether you work at an institution or support one as a vendor or consultant, you’ll find so much value in this one.

Especially if you’ve ever felt stuck in the “short-order cook” trap or siloed from strategy.

✅ Why every marketer needs to think like a product manager

✅ Lessons on market fit, internal alignment, and pricing strategy

✅ A call to center brand and experience—because one bad interaction can undo a million-dollar campaign

✅ Real examples from Pepperdine, public universities in Chile, and health systems like Franciscan Health

✅ Why marketers must earn a seat at the program design table—and how to start

Huge thanks to author Luke Phillips for joining the session and sharing practical advice from his role leading enrollment marketing and digital strategy at Pepperdine.

📘 Next Up: How to Be a Small College by Gary Daynes

📅 Meeting Date: November 4 at Noon ET

👉 Register here: https://www.linkedin.com/events/novembereducationmarketingleade7377031603371315200/

Join the Education Marketing Leader Book Club and connect with peers who care deeply about the future of higher ed.

Become a member: https://www.linkedin.com/groups/13140172/

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