Gen Z’s impact on commerce and culture is challenging legacy brands to think more creatively and innovate like never before. In this episode, Hana Ben-Shabat, Founder of Gen Z Planet, joins BigCommerce’s Melissa Dixon to discuss Gen Z's defining characteristics and how brands can connect with younger shoppers. Tune in to learn more insights on Gen Z's industry disruption, including what they value in a modern-day shopping experience and how and where you can attract and convert them.