The countdown to understanding Gen Z in the workplace has officially begun.

And in terms of engaging this dynamic generation, the future is full of potential.

This episode discusses the intersection of marketing, meetings, and Gen Z values. Join host Rachel Andrews as she sits down with our insightful guest, Taylor Smith, a Gen Z expert at Meetings Today.

Taylor emphasizes the value of mentorship for career mapping and navigating the uncertainties after college. She discusses the need for senior leaders to welcome fresh ideas to avoid obsolescence and leverage the technological savvy of Gen Z. 

By 2030, Millennials and Gen Z will dominate the workforce—are you ready?

In this episode, you’ll learn:

• Investing in tech-driven mentorship is crucial for empowering Gen Z’s. Mentorship provides clarity, purpose, and guidance through uncertain career pathways. Companies should leverage digital platforms to create mentorship programs that connect experienced leaders with emerging professionals.
• Capturing Gen Z's attention requires more than traditional event setups. There is now a need for innovative, interactive event designs. Planners should think creatively and incorporate engaging elements.
• Tailoring feedback and career progression communication is essential for keeping Gen Z engaged. Implementing ongoing feedback mechanisms instead of relying solely on annual reviews will bridge the gap between classroom theory and real-world application.

Things to listen For:

[00:00] Intro to Taylor Smith and the rise of “zillennials”

[07:49] The influence of event design on Gen Z

[18:55] Promoting inclusivity in networking for the benefit of all generations

[25:25] Understanding Gen Z’s career expectations and the challenges they face

[28:05] Mentoring Gen Z through open communication for growth and guidance

[34:52] Avoiding stereotypes to encourage cross-generational relationships