This week's conversation delves into the gender stereotypes associated with fragrances and the impact of marketing on gender in the fragrance industry. We explore the historical context of fragrance gendering and the societal expectations placed on men and women in relation to fragrance choices as well as the way queerness and queer fragrance liberates us from the binary.

Chapters

• 00:00 Gender Stereotypes in Fragrance
• 15:36 Marketing and Gender in Fragrance
• 32:38 Gender and Fragrance
• 42:14 Queerness and Fragrance
• 50:07 Gendered Marketing
• 57:02 Storytelling in Fragrance
• 01:03:01 Freedom in Fragrance