Clare, founder of Mulberry St, and Hannah, founder of Real Rad Food, discuss the benefits of purpose-led businesses and how they can build and retain a strong community.

Purpose-driven businesses tend to attract like-minded individuals who share the same values, creating a loyal customer base and engaged community. We explore the role of authenticity, alignment of values, and the positive impact purpose-led businesses can have on their local and wider communities. Finally, we provide practical tips and strategies for businesses looking to become more purpose-driven and build a loyal and engaged community.