Italian Culture

The Genie in the Bottle


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There's a small piece of art in almost every fridge, even in yours. It's from the Twenties, the time when an avant-garde artist (Fortunato Depero) and an entrepreneur (Davide Campari) proved that ads could be something more than shouted slogans and that even a tiny, mundane object can be the outstanding product of a revolutionary act of creation.

Today's guests are Nicoletta Boschiero and Valerio Varini.

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Italian CultureBy Ars Dicendi

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