eCommerce Australia

The Genius Hack Behind Tribe Bikes’ Explosive Growth (Hint: It’s Not Ads)


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Perth Retail Roadshow


🚴‍♂️How do you sell a high-ticket item online when customers want to try before they buy?

That’s exactly the challenge Tribe Bikes faced when selling their $13K-$18K electric cargo bikes. In this episode,Steve Bull, co-founder of Tribe Bikes, reveals how his brand went from an experiment to market leader—and the surprising strategy that now accounts for8% of their total sales.

✔️ How Tribe Bikes turned a personal problem into a thriving eCommerce brand
✔️ The challenges of selling high-ticket, bulky items online (and how they cracked the code)
✔️ Why traditional bike shops weren’t the right retail strategy
✔️ Thecustomer-led marketing strategy that boosted conversions
✔️ How Steve and his team are usingXperify to connect real customers with potential buyers
✔️ Why word-of-mouth and community-driven marketing aremore powerful than paid ads

🎙️Bonus: Steve recently acquired Xperify—an app that allows brands to turn existing customers into their best salespeople. If you’re running an eCommerce brand with high-ticket products, this could be the missing piece in your conversion funnel.

🔗Links & Resources:

  • Tribe Bikes

  • Xperify:xperify.com

  • Connect with Steve Bull on LinkedIn:Steve’s Profile

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eCommerce AustraliaBy Ryan Martin