In this episode, Nathan talks about the genius strategy behind Jesser’s rise to nearly 30 million subscribers and one of the biggest basketball channels on YouTube. We’ll break down the Three Pillar Method, audience, being different, and consistency, and show exactly how Jesser applied these principles to dominate the sports niche. From starting out with NBA 2K videos to creating viral, MrBeast-style basketball challenges, Jesser has mastered the art of standing out while staying consistent for over a decade.