Every now and again on the podcast, Mandy, Nic and Naomi want to feature one of the guest mentors from the Gentle Business Mastermind. Throughout the year-long program there are a number of interviews with a variety of experts while mastermind members are on the line, then these calls are stored in the members portal to listen back to the mentor's wisdom and experience.

In this episode, we hear from Naomi's personal business coach and strategist, Lena West. She has made such an impact on Nai's life and business that it felt selfish to not share that brilliance with mastermind members. Masterminders loved the first mentor call with Lena so much that we brought her back again in the second year of the mastermind upon popular demand.

This episode is an excerpt from the 2019 mentor call with Lena West, a Business Coach for Entrepreneurs who want to do things differently. Lena shares with us some of the ways the online business world can be misleading, unhelpful and even dangerous to those starting out in business, and what to do instead.

We discuss why the world needs the introverts, HSPs and empath to be showing up as ourselves in the online world, and the power of doing this collectively (not just individually).

Lena also explains how we can look at changing business models so as not to uphold old, patriarchal, hierarchical ways of doing things and why we should be reimagining what CEO means. We discuss doing so while striving for courage over fear-less-ness, and how as CEOs we need to protect our confidence and surround ourselves with people we trust.

We hope you found this segment of the interview with Lena as useful and inspiring as we did. If you would like to connect with Lena you can find her work at LenaWest.com

If this conversation stirred up a desire in you to explore what doing business gently might mean to you, you can get direct support, guidance and tools in the Gentle Business Mastermind. It's an experience that support new entrepreneurs and existing business owners to grow their businesses gently, sustainably and consciously. Along the way you'll meet an incredible community of guest mentors and other gentle business masterminds from around the globe who you can get support from and offers support in return, while you explore growing your own business in alignment with your heart, vision, values and energy.

Registration for the gentle business mastermind is open in Feb-March 2020. You can find out more about it at gentlebusinessmastermind.com where you can also download the free 'Grow your Business the Gentle Way' ebook. It's full of inspiring tips and prompts to help you do business gently in your own way.

Thanks for being here, it's been great sharing this adventure with you. Choose your own adventure in the business world and let's ditch the hustle together.