The GenXpert Show

Want to get started handing off real work to AI? Get instant access to my Free AI Handoff Library Turn Claude into your AI personal assistant that briefs you every morning about your business without writing a line of code. I'll show you step by step how to set up Claude to read your email, calendar and to-do list so you can kickoff your morning focused on priorities instead of getting sidetracked onto tasks that don't matter.Most AI assistant tutorials start in a terminal. This one doesn't. You'll see the whole build on a fresh account for a fictional wine bar owner, so you do it with me step by step.00:00 No Code Morning Brief00:44 Teach Claude Your Context01:47 Plan Your Must Knows03:24 Map Data Sources03:51 Connect Apps In Claude05:11 Known Answer Test06:56 Run The Morning Skill07:56 Review Report Output09:50 Schedule It Daily11:23 Customize And Expand12:13 Next Steps Wrap Up📌 Resources mentioned:How to set up Claude's instructions so it knows your business: https://youtu.be/x6o9qFDjQ2kHow to connect your apps to Claude: https://youtu.be/mhs5Cx7FVAMFree AI Handoff Library: https://programs.laurazavelson.com/ai-handoff-library

Get my complete AI Handoff Library of shortcuts for business owners.Claude Cowork is how you use AI to do the real work in your business. It's time to move beyond the chat. Two short setup steps take Claude from a chat window to something you can hand real work to, the way you would with an employee.▶ THE "Instructions for Claude" PROMPT (copy and paste into a new Claude chat):Help me write instructions for Claude. Interview me - ask me about my business, how I like to communicate, what I care about and how I want to work. Then draft a short set of instructions I can paste into my settings. Use the web for guidance so you have the most up to date information on best practices.HIGHLIGHTS00:00 Using Claude Cowork to do more00:59 Four Ways Claude Works Beyond Chat02:16 Step One Setup Instructions03:59 Write Instructions With Claude06:19 Step Two Connect Your Tools06:40 What Connectors And MCP Mean07:44 Connect Gmail Demo09:51 Next Steps And Wrap Up▶ RESOURCESDownload Claude desktop: https://claude.ai/downloadGet free access to my full library of AI Handoffs designed specifically for business owners who don't have time to learn AI. I'm Laura Zavelson. Trained by Anthropic to teach small business owners like you how to use Claude. On this channel I show you how I use AI every day to get found, get clients and get stuff done, based on what's worked for me.#Claude #ClaudeAI #AIforSmallBusiness #Solopreneur

Want to know what your current marketing says about you? Get your free Online Signal Report. Most people pick one AI tool and make it do everything. Then they wonder why their system doesn't get great results.Real marketing departments rarely hire one person to do seven jobs. So why is your AI marketing department set up that way?Watch the video to find out the 7 roles every marketing department needs and whether you should hire ChatGPT, Claude or Gemini for each one.I run head-to-head tests on the ones that matter, using the exact same prompts on all three, on real work: my newsletter, my YouTube scripts, my LinkedIn posts.HIGHLIGHTS00:00 Why One AI Falls Short00:43 The Seven Marketing Roles01:20 How I Tested The Tools01:45 Ideation 03:14 Research 06:47 Packaging Hooks And Subject Lines09:10 Longform Writing 10:29 Graphic Design Head To Head12:50 Traffic Scheduling Tools15:32 Analytics Dashboard 16:38 Strategy

This is the audio version of my newsletter published Sept 16, 2026.

Your potential client just checked you out online. See what they discovered → The Online Signal Report

Most consultants lose hours every week on referral calls that were never going to close. The fix is is sending a regular signal to your network about who you actually want before the call ever gets booked.

In this video I walk through the exact newsletter system I've used to send 180+ newsletters over three years, with engagement rates in the top 10% of Kajabi experts. Eight months ago Claude turned it from a four to five hour job into about an hour a week.

HIGHLIGHTS

00:00 Stop Bad Fit Calls

00:21 Newsletter System Overview

00:44 Five Part Framework

01:34 Who To Email

02:39 Write For Referrals

03:41 Claude Setup And Ideas

05:33 Draft With 10 80 10

07:12 Calls To Action

08:09 Subject Lines And Hooks

10:07 Images And Visuals

11:06 Automate Schedule Send

13:07 Repurpose For LinkedIn

13:43 Batching And Next Steps

Mentioned in this video:

Claude AI Newsletter Project Instructions (AACTOR Template)

Act As - You are a autonomous marketing assistant. Work independently on routine tasks, but propose an outline and ask for confirmation before creating a draft.Audience - Describe your ICP and referral network.Context - Refer to your context files and templates.Task - Based on the idea and details in the prompt, research the topic as necessary and produce a draft of my newsletter based on the template. Ask me questions before you begin. Once I've approved the outline, create a draft of the newsletter. Include 10 options for subject lines at the top of the draft. Once I've edited the final copy and selected a subject line, format the newsletter inside [platform name] using the connector and save it as a draft. Output - Aim for 800-1000 words. Save outputs to Google Drive [folder name]. File naming [format]. Include a 3 bullet executive summary at the top of every document. Rules - Never overwrite or modify raw files inside the inputs folder. Never delete files automatically. Ask for explicit permission first. If source notes contain missing or conflicting dates or information, flag them in a Need Clarification section at the end of the deliverable rather than guessing. If you include outside research, make sure to include links to the sources at the end of the deliverable. Never schedule or send a newsletter on my behalf without explicit permission.

Work with me

Build Your AI Marketing Assistant (and put it to work), a two-session done-with-you build. DM "ASSISTANT" on LinkedIn or Instagram for the details.

Find out what potential clients see when they check you out with AI. Get your Online Signal Report with AI Visibility Score. Within the next year, the leads who get referred to you won't check your website. They'll just ask AI.**WHAT YOU'LL LEARN**00:00 AI Replaces Website Checks00:36 How AI Recommendations Work01:14 Live AI Search Example02:12 Five Signals Overview03:20 Signal 1 Name Recognition04:59 Signal 2 Brand Alignment06:11 Signal 3 Expertise Focus08:14 Signal 4 External Signals09:55 Signal 5 Content Recency11:07 Wrap Up and Next Steps**👋 ABOUT**I'm Laura Zavelson. I help business owners increase revenue and save time with with clearer offers, sharper positioning, and practical AI systems that actually run.🔔 Subscribe if you're building a business on your expertise, not your follower count.#AIvisibility #GenerativeEngineOptimization #Solopreneur #PersonalBranding #AIforBusiness

Your potential client just checked you out online. What did they find? ChatGPT vs. Claude vs. Gemini: which AI is actually best for business strategy? I tested all three on the same real consulting question and the results might have you rethinking those heart to hearts about your business.Based on research published in HBR (and my own side by side test in the video), it appears that the strategy advice you're getting isn't customized for your business at all.Watch to find out:-what strategy tasks AI is good at-which model is good for which tasks-how you can make strategy decisions with more confidence when you're working with AIHIGHLIGHTS00:00 AI Strategy Trend Slop00:53 ChatGPT vs. Claude vs. Gemini Demo02:41 Why Generic Advice Fails04:15 Reversal Test Shock05:52 HBR Research Recap06:58 How To Use AI for Strategy Conversations10:36 Prompts For Better Decisions12:12 Which AI To Choose13:56 Take Action And Next StepsRESOURCESTHE 4 PROMPTS (steal these)The ReversalBuild the strongest possible case for the opposite of what you just told me. Use my context, no hedging, and don't re-endorse your original answer at the end. Then tell me what you'd have to be wrong about for the opposite to win.Bias CheckWhat would you tell me if the popular answer is exactly wrong for my situation? What about my business needs to be true in order for this to work for me?Crowd TestIs this the advice you would give most businesses like mine? And what would the 10% of businesses who should not follow it look like?The BoardroomConsider this sitiuation from the viewpoint of a COO, a CMO, a CFO and a CIO and give me a recommendation from each one with three bullet points about why they have that perspective.Get more prompts like these and practical AI advice and news: https://programs.laurazavelson.com/the-next-leap-sign-up🔗 LINKSNYU Stern / HBR research on AI and business strategy#ChatGPTvsClaude #ClaudevsGemini #AIforBusiness

Can potential clients find you online? → Get your AI Visibility Score5 Claude Cowork automations that actually save solopreneurs hours every week with coding or complicated setups. In this video, I walk you through how to use Claude's connectors and the scheduler to build a morning briefing, a content repurposer, automated follow-ups, and more.If you're a consultant, freelancer, or coach who's tired of the "insane AI use case" videos that don't apply to your business, this one's for you. These are practical, set-it-and-forget-it workflows you can build today.HIGHLIGHTS00:00 Solopreneur Setup Intro00:26 Morning Briefing Workflow02:16 Scheduling Tips and Tweaks03:16 Content Repurposing Plan04:51 Build the Repurposer Task06:29 More Automation Ideas08:35 Next Steps and Wrap Up🔗 Links & resources:→ How to set up Claude connectors: https://youtu.be/mhs5Cx7FVAM👋 About me:I'm Laura Zavelson. Former marketing professor, brand strategist, and host of The GenXpert Show. I help solopreneurs and independent consultants skip the hype and use AI to get found, get clients and get sh*t done.#ClaudeAI #ClaudeCowork #AIforSolopreneurs

Get your free Visibility Score and quick fix report.Your Claude brand voice file isn't enough. If you've uploaded a brand voice file to Claude AI and your content still needs heavy rewrites, you're missing the one file nobody talks about: the POV file.In this Claude tutorial, I run the same prompt through Claude twice - once with just a brand voice file and the other the brand-voice plus the POV file and show you why one comes out generic and the other produces a draft I can actually use.Then I walk you through building your own POV file in about 20 minutes using a voice interview method (no writing marathon required).📋 THE PROMPT"This is my niche: [your niche]. This is my audience: [your audience]. Ask me one question at a time about opinions I have that other people in my field might disagree with, then ask me to tell you a story about where that opinion came from."Answer out loud — phone notes app or Whisperflow — then have Claude compile your answers into pov.md and save it next to your brand voice file.⏱️ HIGHLIGHTS00:00 Same Prompt, Two Very Different Posts01:02 The Missing POV File01:59 Average Output Problem02:57 POV Framework Overview04:44 Capture Fast With Voice05:23 Interview Prompt Template🔗 RESOURCESFree AI Visibility Score → https://reports.laurazavelson.comI'm Laura Zavelson — business strategist and AI marketing expert. The GenXpert Show helps established solopreneurs use AI content creation to get found, get clients, and get things done. New videos weekly.#ClaudeAI #BrandVoice #AIContentCreation #Solopreneur #ClaudeTutorial

Your next client is checking you out online with AI. What will they find?→Get the AI Brand Intelligence Report. Master Claude project instructions to get better output. If you're using projects in Claude without instructions, you're wasting hours getting to a useable draft. Because when the AI doesn't have enough detail about your project - it just makes things up.In this video I'm going to prove it to you with a before/after demo and then walk you through the template I use to write project instructions for all my business tasks.

HIGHLIGHTS:00:00 Why Projects Fall Flat00:33 Demo Without Instructions00:58 Demo With Instructions01:35 Instructions As Standing Prompt02:02 ACTOR Template Overview06:25 Sample Project Instructions (sales email)Make a copy of the Claude Project Instructions Template

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