One ad. Zero warning signs caught. Millions of dollars in damage.

When golf content company Good Good and club maker Callaway released an ad showing a male golfer physically shoving a woman aside while saying "don't touch my club," the backlash was immediate and what followed was even worse than the ad itself. Sponsorships pulled. A TV show cancelled. Executives trading public accusations. A CEO firing off a tweet in the middle of the night. And at the center of it all, a crisis that was completely, entirely preventable.

In this episode, Susan and Andréa pull the concept apart from every angle: how content this tone-deaf survives casting, filming, internal review, and two companies' worth of sign-offs without a single person stopping it. What it means when "approval is ownership," and why neither brand could dodge responsibility once their logo was on it. And why the real failure wasn't the ad itself, but what came after: vague statements, no accountability, and a very public fight that made a bad situation catastrophic.

If you're an executive, a founder, or anyone with your name on a brand's output, this is the episode that shows you exactly where the guardrails should have been and exactly what it costs when they're missing. Susan and Andréa don't just break down what went wrong. They rebuild it: what a real crisis response looks like, and how smarter creative could have told the same story without hurting anyone or anything but the competition.

While the ad was a creative failure, what happened next was a leadership test. And this episode shows you how to pass it.

Copyright 2026 - E. Marketing Communications, LLC & Soulfire Communications, LLC

The GGs: 25 Years Later — Communication, Leadership, and 9/11

Twenty-five years ago, the world changed in the span of a single morning. On this solemn episode of The GGs, Susan and Andréa pause their usual business conversation to honor the men, women, and children who lost their lives on September 11, 2001 — the office workers, the passengers, the first responders who ran toward danger, and the reinforcements who came from neighboring states to help. They hold space for the families and communities still carrying that loss, and for the survivors who continue to live with the physical toll of that day.

Susan and Andréa share where they were when the news broke — the confusion, the fear, the not-knowing — and walk through what it felt like to sit inside a crisis with no playbook, no precedent, and no way to reach the people you loved. From that memory, the conversation turns to something they know intimately: leadership communication under pressure.

In a moment of unimaginable uncertainty, President Bush and Mayor Giuliani offered something rare — composure without pretense, honesty without overpromising, and a visible presence even before the full picture was known. Neither man had all the answers. Both showed up anyway, again and again, with what they did know, acknowledging what they didn't, and refusing to let fear or rhetoric divide the people who needed to feel unified. It's a masterclass in what leadership communication can be: not perfect information, but consistent presence, humility, and truth — delivered with dignity.

This episode is both a tribute and a lesson. A reminder of what was lost, and of what it looks like when leaders rise to meet a nation's fear with steadiness instead of spin.

Music licensed through Soundstripe.
Code: FU1QHTCRYLM9RDSL

Closing image is AI generated and serves as an artistic interpretation of NYC.

Some weeks hit different. In this bonus episode, Susan and Andréa sit with the strange, heavy feeling of watching a string of beloved public figures pass in quick succession and what that grief actually stirs up for the rest of us who are just trying to show up to work.

This isn't your typical GGs business banter. It's a candid, unscripted conversation about celebrity loss, personal grief, and a hard truth neither host can shake: businesses are not built to hold space for employees who are mourning, whether it's a public figure who shaped their childhood or a personal loss that never got acknowledged. Andréa shares a story from her career that still stings, and both hosts ask the question more workplaces should be asking: what would it look like if we actually made room for people to grieve?

It's honest, it's a little unexpected, and, by the end, it turns into something surprisingly hopeful about the marks we all leave behind—famous or not.

Copyright 2026 - E. Marketing Communications, LLC & Soulfire Communications, LLC

What happens when the most offensive word of your generation becomes a compliment for the next one?

In this episode, longtime communications leaders, Susan and Andréa, dig into a real conversation that happened at their own kitchen table—one that turned into an unexpectedly sharp lesson on generational language, audience segmentation, and the golden rule every communicator lives by: you don't control how a message lands, your audience does.

From a college-age daughter's casual use of a word neither host could imagine saying out loud, to AI-assisted etymology, to a hypothetical performance review gone hilariously wrong, Susan and Andréa unpack how slang migrates from TikTok and Instagram into everyday speech and why the executives and leaders they counsel need to understand that shift, whether they like it or not.

It's a candid, funny, and occasionally jaw-dropping conversation about words, generations, and the very real stakes of knowing your audience. Because in communications, language isn't static and neither is the workforce you're leading.

Copyright 2026 - E. Marketing Communications, LLC & Soulfire Communications, LLC

A boss who throws things. A "revisionist" boss who denies their own words. A press release crisis that nearly cost a career. Every executive has a story like this. Most just never say it out loud.

In this episode, Susan and Andréa—two veteran communications and executive advisors—open the vault on the bosses who shaped them. From micromanagers and untrained supervisors to corporate horror stories and the double standards that quietly stalled careers, this conversation goes places most professional podcasts won't.

But this isn't a gripe session. It's a masterclass hiding in plain sight because the moments that were the hardest to survive are exactly what taught Susan and Andréa how to build the cultures, communication strategies, and executive presence they now advise organizations on every day. Bad leadership isn't just a personnel problem. It's a profitability problem, a retention problem, and a brand problem—and most companies don't see it coming until it's already cost them.

Real stories. Real lessons. Zero corporate polish.

You can't make this shit up. GG style.

The GGs Season 1, Episode 1: Owning Your Narrative

The WNBA has never had more attention — and with that attention has come scrutiny, controversy, and some very public communications challenges.

In the debut episode of The GGs, hosts Susan and Andréa use what's happening in the WNBA as a jumping-off point for a bigger conversation about leadership, reputation, and what happens when an organization's growth outpaces its ability to control the narrative. They dig into why strong internal communication matters when a brand suddenly gets massive attention, how divisive storylines can overwhelm a company that isn't ready to lead its own story, and how celebrity influence can be leveraged for good — or become a liability.

From superstar employees and crisis communications to executive visibility and workplace culture, Susan and Andréa explore why every organization — whether it's a sports league or a Fortune 500 company — has to decide who tells its story.

Insightful, candid, and occasionally irreverent, it's exactly the kind of conversation these two longtime communications leaders have been having for years. Only now, the microphones are on.