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After three years of declining donations, 2024 delivered a reversal that has nonprofit leaders everywhere asking: "Is this rebound for real?" 

In this insightful analysis linked to the 2025 Giving USA Report, Convergent Principal Tom Ralser and General Manager, Brian Abernathy, join Jay Werth to reveal the drivers behind donor behavior, not just economic indicators.

This is a strategic deep-dive connecting the dots between market psychology, donor motivation, and practical fundraising success. Understanding these insights could be the difference between riding the wave of renewed giving or watching it roll on by.