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Why do some financial institutions earn lifelong loyalty while others struggle to build lasting relationships?

In this episode of The Glint Standard, Craig Lloyd sits down with Trevor Cormier of Prestige Credit Union to explore the real value proposition behind credit unions and why their member-first philosophy continues to resonate with today's consumers.

The conversation goes far beyond rates and financial products. Trevor shares Prestige's INFO service standard, a framework that emphasizes personal introductions, understanding member needs, explaining options, creating enjoyable conversations, and helping members move forward without pressure. Together, they discuss why transparency, authenticity, and community involvement have become some of the most powerful marketing tools available.

The episode also explores financial education, school partnerships, member ownership, local community events, and why younger generations increasingly choose organizations whose values align with their own.

Whether you work in financial services, marketing, or lead an organization focused on building stronger customer relationships, this episode offers practical lessons that extend far beyond the banking industry.

Listen now and discover why trust remains every organization's greatest competitive advantage.

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Networking Tips | Episode 102

Networking is often treated like a numbers game. The reality is that meaningful opportunities rarely come from collecting business cards. They come from building trust.

In this episode of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd explore how intentional networking builds stronger professional relationships, generates better referrals, and drives more sustainable business growth.

You’ll learn:

• Why acting like a buyer creates better conversations

• How helping others lowers pressure and builds trust

• Why your time should be treated as a valuable asset

• The importance of reading the room before engaging

• How clear networking goals improve results

Whether you’re attending large conferences, local business events, industry associations, or executive networking groups, this episode provides practical strategies you can apply immediately.

Listen now and discover how authentic relationships outperform transactional networking every time.

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Marketing 101 | Episode 101 | The Glint Standard Podcast

Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are easy to understand and apply.

In this episode, we discuss practical marketing tips, branding strategies, social media, and common mistakes businesses make when trying to grow.

If you enjoy straightforward business and marketing conversations without the confusing jargon, be sure to like, subscribe, and follow for more episodes.

#Marketing101 #MarketingPodcast #BusinessGrowth #DigitalMarketing #Branding #socialmediamarketingtipsoriginally 

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Episode 100: Back In Time

This milestone episode of The Glint Standard takes you back to where it all began. Craig Lloyd and Jake Lloyd reflect on the founding of Glint Advertising in 2000, unpacking the motivations behind starting the agency, the pursuit of professional freedom, and the importance of building a business that supports family life. The episode blends strategic insight with real stories from 26 years in business, including early challenges, unexpected lessons, and moments that helped define the agency’s direction. 

If you’re building a business, leading a team, or navigating growth, this episode offers perspective grounded in experience.

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Craig and Jake sit down to discuss what you should do before quarter two hits.

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Jake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl.

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Miriam and Jake sit down to discuss if you're overworked or misaligned.

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Jonathan sits down with Craig to discuss the ethics in marketing, and they put on their Santa hats to play a fun game of Naughty or Nice.


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Jake sits down to introduce Glint's brand-new business development employee, Irvin Olan.

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Jonathan sits down with Ryan Stewart, the owner of Parker County Brewing Company, to talk about how Glint has propelled the brewery into becoming a mature, forward-thinking brand.

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