Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever.

Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide.

While Mike and Doug provide a glimpse of how the American audience might interpret the K-Drama's ultimate message, Professor Suh Yeon Kim shares how nostalgia intensifies the show's effect on Korean audiences.

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