Green products are both cleaning up the planet and reshaping global trade. New research shows that unlike traditional goods, green products are more likely to be sourced from countries with stricter environmental standards, flipping the old “pollution haven” story on its head. The race is on: firms chasing green credibility are seeking out “green havens,” where tougher rules actually boost exports and reputations rather than drive them away.

Citation: Berry, H., Chauvin, J., Cheng, Y.L., & Lee, N. (2025). The global sourcing of green products. Journal of International Business Studies. https://doi.org/10.1057/s41267-025-00801-2