Today, we're diving into the world of iconic brands and killer marketing strategies with someone who knows how to shake things up, literally and figuratively. We've got Stephanie Jacoby in the house, the global brand director and senior vice president of Smirnoff at Diageo. Now, if you've ever enjoyed a crafted cocktail, chances are Stephanie had a hand in making that moment possible. Stephanie isn't just steering the ship for Smirnoff, though. That's a big deal on its own. She's been the mastermind behind some of the most legendary spirits brands in the game, from her time as VP of Innovation at Diageo, where she drove multi-billion dollar portfolios with names like Don Julio and Ciroc, to leading the charge on iconic, iconic campaigns, for Johnnie Walker. This woman knows how to make a brand not just survive but thrive. But here's the thing: Stephanie doesn't just play by the rules. She rewrites them. Whether it's flipping a declining brand into a double-digit growth powerhouse or turning cultural trends into marketing gold, Stephanie is all about pushing boundaries and getting results that make the world sit up and take notice.