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B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained? On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.
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B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained? On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.