In today's episode, Colin Day, Managing Director EMEA of Oktopost, hosts Lee Hackett, professional footballer with Wigan Athletic FC turned CEO of BluprintX, a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology. Talking about professional sports and adversity in business, Hackett gives an additional perspective on how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset.