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The Globalization of Social Media with Steve Lucas and Susan Vitale
In the fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day, Oktopost’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas, former CEO of Marketo, an Adobe company and current CEO of iCIMS. With him is Susan Vitale, CMO of iCIMS and together, they converse openly about how B2B brands can demonstrate more human aspects across their marketing initiatives.
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By Oktopost
5
77 ratings
In the fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day, Oktopost’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas, former CEO of Marketo, an Adobe company and current CEO of iCIMS. With him is Susan Vitale, CMO of iCIMS and together, they converse openly about how B2B brands can demonstrate more human aspects across their marketing initiatives.