For our final book club meeting of 2025, we dove into The Go-Giver—and had the incredible opportunity to host co-author Bob Burg for a live Q&A. It was one of our most reflective and practical sessions of the year.

What We Discussed

• Why generosity and value-creation matter more than tactics in leadership and enrollment
• How “everyone is in sales”—especially in higher ed
• Communicating value vs price when talking about tuition
• The difference between being a go-getter, go-giver, and go-taker
• Why listening is often the greatest form of giving
• How to build trust in low-trust environments (with international perspectives from Chile)
• The “big kahuna” lesson: why your most impactful students often don’t look like big wins at first glance

Bob Burg’s Key Insights

• Selling = giving time, attention, counsel, empathy, and value
• Trust is earned through consistency
• Stories connect deeper than how-to advice
• The Go-Giver was rejected by 24 publishers before becoming a global book series
• His recommended next read: The Go-Giver Influencer (his favorite)

Community Highlights

Our members shared Thanksgiving experiences, career transitions, international perspectives, and how The Go-Giver mirrors the best parts of higher ed: mentorship, service, and helping others flourish.

Next Book

📘 The Hottest Seat on Campus by Angel Pérez 📅 January 21, 2026

Register now: https://www.linkedin.com/events/januaryeducationmarketingleader7402410947400851456/

Thanks to everyone who joined—and special thanks to Bob for his time, generosity, and wisdom.