We need to communicate in a way that we seek understanding because if we’re not effectively communicating or connecting with someone, it’s not helpful and no one’s influencing anyone else. In his latest book, The Go-Giver Influencer, author, keynote speaker and podcast host Bob Burg drills down deep and looks at what influence really is and what it’s not. Bob says there are so many misunderstandings regarding the word itself that it’s really important to look at how people could communicate a lot better and a lot more effectively. The Go-Giver Influencer is a compelling parable about the paradox of getting ahead by placing other people’s interests first.

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