"Stop selling. Start serving."

That's the message from Bob Burg, bestselling co-author of The Go-Giver, whose philosophy has transformed how professionals across industries — including lawyers — think about success.

In this powerful conversation with Neal Goldstein on That One Lawyer™ Podcast, Bob shares how generosity, authenticity, and relationships drive true business growth — and why giving value is the most predictable path to receiving success.

Too many lawyers struggle with the idea of "selling" legal services. They feel uncomfortable marketing themselves, worried it feels pushy or self-promotional. But Bob reframes the conversation: selling isn't manipulation — it's service.

When you focus on what your clients need, what they value, and what makes them feel understood, you stop convincing and start connecting.

💡 In this episode, Bob and Neal explore:

• Why money is an echo of value, not the goal itself

• How to "sell" your legal services by giving time, attention, and empathy

• The difference between price and value — and why your worth is defined by how your clients feel, not what you charge

• Why human connection will always outperform technology, AI, and automation

• How the most successful lawyers are the ones who master people skills — listening, empathy, trust, and presence

• Why The Go-Giver isn't just a business book — it's a life philosophy

Bob reminds us that no client hires you because you want them to. They hire you because they believe they'll be better off with you by their side. Whether you're in personal injury, family law, or any client-centered practice, that mindset shift changes everything.

As Bob puts it, "You're not giving to be taken advantage of — you're creating a benevolent context for your own success."

🔑 Key Takeaways for Lawyers

✅ Building trust starts with listening — your first job is to understand their world. ✅ Selling is giving — time, empathy, and guidance that help people move closer to peace of mind. ✅ Focus on relationships, not transactions — connection outlasts contracts. ✅ Learn the people skills that law school never taught: communication, confidence, compassion.

This episode will remind you that the foundation of every successful law practice isn't a marketing plan or automation tool — it's human connection.

🎧 Watch or listen now

👉 Full episode on YouTube: That One Lawyer™ Podcast – Bob Burg Episode 🎙️ Audio version: Available on Spotify, Apple Podcasts, and all platforms.