In this conversation, Bob Burg emphasizes the importance of shifting focus from personal gain to giving value to others in business.

He explains that this approach not only leads to more fulfilling relationships but also results in greater financial success.

By understanding and serving the needs of others, individuals can create meaningful connections that foster loyalty and advocacy.

https://thegogiver.com/
https://thegogiver.com/about/
https://burg.com/
https://burg.com/books/
https://open.spotify.com/show/5zuHyFabJxAsT6UlQF8zbU?si=4606f9551080452b

www.owningthegoal.com
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