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The Go-to-Market Playbook by NIU: a NASDAQ-listed Chinese Smart E-Scooter Company
Today we talk about the global mobility industry with Joseph Constanty, Director of International at NIU Technologies, a Chinese company that produces and sells lithium powered two-wheeler scooters.
Starting from Zero in 2014, NIU has sold over 810,000 vehicles worldwide and continued their international expansion in 34 countries. NIU also went public on NASDAQ in 2018 which is only 4 years after it was founded.
Why is e-scooter a good solution for urban transportation problems? How did they get started and what’s the reason behind its fast growth? In today’s conversation, we will address these questions and also talk about how NIU uses data to improve the hardware products and user experience. Stay tuned until the end where we will take a deep look at their unique go-to-market approaches.
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By Chinaccelerator
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Today we talk about the global mobility industry with Joseph Constanty, Director of International at NIU Technologies, a Chinese company that produces and sells lithium powered two-wheeler scooters.
Starting from Zero in 2014, NIU has sold over 810,000 vehicles worldwide and continued their international expansion in 34 countries. NIU also went public on NASDAQ in 2018 which is only 4 years after it was founded.
Why is e-scooter a good solution for urban transportation problems? How did they get started and what’s the reason behind its fast growth? In today’s conversation, we will address these questions and also talk about how NIU uses data to improve the hardware products and user experience. Stay tuned until the end where we will take a deep look at their unique go-to-market approaches.