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THE GODFATHER OF EMAIL MARKETING
Keys in this episode
It's never too late or too early to start an email program
Email can create sales fast (or slow)!
The power to building community
Click to tweet: The Godfather of Email Marketing See http://www.dougmorneau.com/podcasts/15/
Doug: Welcome back to another episode of Real Marketing Real Fast. Today I've got joining me Bill McCloskey who has affectionately been called the Godfather of Email. He was the technical advisor in a book called The Rebel's Guide to Email published by DJ Waldow. Since 2003, he has been instrumental in driving awareness of the email marketing industry. In 2003, he founded and launched a company called eDataSource. It was the first email intelligence company and he was the first person to write exclusively on email marketing when he pitched Mediapost on the idea on the data that he was collecting from eDataSource. He began the Email Insider column, the first Mediapost Insider series, and went on to develop and host the Insider Summit with Mediapost, and is the Chairman of Emeritus of the conference.
He is currently the co-founder and chairman of Email Innovations Summit, which he'll share a little bit more with us later. In 2003, he began a highly influential Insiders discussion, which drove much of the thought leadership in email marketing, including early discussions, which led the formation of the Email Experience Council. Bill has twice been a finalist for the EEC Stefan Pollard Memorial Marketer of the Year Award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO magazine.
In 2010, Bill left eDataSource to launch Only Influencers, the leading most influential community for email marketing professionals in the world. OI is known in the industry and brings together the world's top thought leaders, movers, shakers, and hosts discussions, meetups, and blogs by leading email marketing experts. In addition, Only Influencers is a vast resource for people that are just entering the email industry and is dedicated to the growth of the individual email marketer, promotions of the companies that drive the industry, and growth of the email marketing industry as a whole. With that large introduction of this super smart guy on email, welcome to the podcast.
Bill McCloskey: Well, thank you very much. Great to be here, Doug. Thanks for having me.
Doug: Well, we followed like I mentioned before we got on recording some of your successes before, and have worked with, and purchased your products in companies. Is there anything that you want to add to the introduction? Anything I might've missed?
Bill McCloskey: No. Well, the only thing that you missed is before I got into email, I was considered the rich media guy. I was one of the early pioneers in the rich media field when I was the ... I have a strange title of being the VRML Evangelist for Silicon Graphics. Part of my job as being the VRML Evangelist, I was a big promoter of using these cool new technologies for advertising back in '97 and '98, and we coined the term rich media. Silicon Graphics, Macromedia, Unicast, and a few others coined that term to sort of describe these new technologies, and so my first marketing teeth were really cut in the rich media space. Then when I had an opportunity to move into the email space and launching eDataSource, my attention moved from rich media into email, and I've been doing that ever since.
Doug: Well, that's super cool. Obviously, you've been the leading edge innovator from the beginning in your career. I had experience with the Email DataSource product with a former company I worked with, and the data and the information that you provided was absolutely amazing.
Bill McCloskey: That was an interesting product. It came to me actually when I had another company called Emerging Interest.
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By Doug MorneauKeys in this episode
It's never too late or too early to start an email program
Email can create sales fast (or slow)!
The power to building community
Click to tweet: The Godfather of Email Marketing See http://www.dougmorneau.com/podcasts/15/
Doug: Welcome back to another episode of Real Marketing Real Fast. Today I've got joining me Bill McCloskey who has affectionately been called the Godfather of Email. He was the technical advisor in a book called The Rebel's Guide to Email published by DJ Waldow. Since 2003, he has been instrumental in driving awareness of the email marketing industry. In 2003, he founded and launched a company called eDataSource. It was the first email intelligence company and he was the first person to write exclusively on email marketing when he pitched Mediapost on the idea on the data that he was collecting from eDataSource. He began the Email Insider column, the first Mediapost Insider series, and went on to develop and host the Insider Summit with Mediapost, and is the Chairman of Emeritus of the conference.
He is currently the co-founder and chairman of Email Innovations Summit, which he'll share a little bit more with us later. In 2003, he began a highly influential Insiders discussion, which drove much of the thought leadership in email marketing, including early discussions, which led the formation of the Email Experience Council. Bill has twice been a finalist for the EEC Stefan Pollard Memorial Marketer of the Year Award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO magazine.
In 2010, Bill left eDataSource to launch Only Influencers, the leading most influential community for email marketing professionals in the world. OI is known in the industry and brings together the world's top thought leaders, movers, shakers, and hosts discussions, meetups, and blogs by leading email marketing experts. In addition, Only Influencers is a vast resource for people that are just entering the email industry and is dedicated to the growth of the individual email marketer, promotions of the companies that drive the industry, and growth of the email marketing industry as a whole. With that large introduction of this super smart guy on email, welcome to the podcast.
Bill McCloskey: Well, thank you very much. Great to be here, Doug. Thanks for having me.
Doug: Well, we followed like I mentioned before we got on recording some of your successes before, and have worked with, and purchased your products in companies. Is there anything that you want to add to the introduction? Anything I might've missed?
Bill McCloskey: No. Well, the only thing that you missed is before I got into email, I was considered the rich media guy. I was one of the early pioneers in the rich media field when I was the ... I have a strange title of being the VRML Evangelist for Silicon Graphics. Part of my job as being the VRML Evangelist, I was a big promoter of using these cool new technologies for advertising back in '97 and '98, and we coined the term rich media. Silicon Graphics, Macromedia, Unicast, and a few others coined that term to sort of describe these new technologies, and so my first marketing teeth were really cut in the rich media space. Then when I had an opportunity to move into the email space and launching eDataSource, my attention moved from rich media into email, and I've been doing that ever since.
Doug: Well, that's super cool. Obviously, you've been the leading edge innovator from the beginning in your career. I had experience with the Email DataSource product with a former company I worked with, and the data and the information that you provided was absolutely amazing.
Bill McCloskey: That was an interesting product. It came to me actually when I had another company called Emerging Interest.