"The Godfather of Influence," Dr. Robert Cialdini joins Chris Brogan and Kerry O'Shea Gorgone on The Backpack Show! Dr. Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. His books, including "Influence" and "Pre-Suasion," have sold more than 7-million copies in 44 different languages. Get "Influence, New and Expanded: The Psychology of Persuasion" here: http://cbrogan.me/influence

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. SO much to learn here! https://www.influenceatwork.com/