#18: On today's episode of Signal in the Noise, we sit down with Guga Peccicacco, PR & Communications Manager at Infor, a cloud-based, industry-specific enterprise software. In this insightful conversation, we cover Guga's fascinating background before his move to PR & Comms. He also shares some of his favorite hot takes, like why Guga believes we're in the golden era of PR, why PR needs to talk more business rather than fluff, and much more.