Desire is going to the one emotion that compels a client or customer to reach out to you for help. That desire may very well be the need to eliminate a problem, or it may be the need to add a more pleasurable experience to their life. Therefore, your level of success lies in your ability to recognize their specific desire, and knowing when and how to fulfill that desire during your time together. In this episode we discuss how to use desire as leverage to please your customer while simultaneously earning their trust and making the sell.