Put relevant offers in front of the right customers.

While you segment customers, customers also segment you. They have an opinion about what you do and what they can get from you, and it’s hard to change that perspective once it’s established. 

When you frequently send relevant messages to targeted customers, you’ll see:

• More frequent purchases 
• More first-time buyers
• Better customer retention
• Improved customer lifetime value

Your customers want to hear from you more than you know, especially if you’ve captured a niche and positioned yourself as a helpful, problem-solving resource. It’s all about relevance. If you understand them and send them things they’re interested in, you won’t oversaturate them. 

Frequent, targeted sends capture more first-time buyers. And broadening your identity with current customers will encourage them to buy from more categories, which makes the relationship stickier. You’ll see better retention and improved customer lifetime value.