Matt Cook sits down with Ted Simons for an insightful discussion on his diverse career in golf and sports initiatives worldwide. Ted shares his experiences with Nicklaus Academies and the challenges faced in international markets. They delve into his recent projects, including golf course development in India, and discuss LIV Golf's impact on customer experience and the industry. The conversation shifts to the future of the golf industry, including debates on rolling back golf ball performance and sustainability. Ted highlights global expansion trends and the role of technology in sports. The episode wraps with a rapid-fire Q&A and Ted's dream foursome, concluding with his work at Synergy Group Consulting.

(0:00) Introduction and career overview of Ted Simons

(1:39) Ted Simons' varied roles and international sports initiatives

(4:14) Nicklaus Academies collaboration and international market challenges

(14:50) Ted Simons' recent projects and golf course development in India

(17:14) LIV Golf discussion: Customer experience, Ryder Cup, and industry impact

(35:26) Golf industry future predictions and rolling back golf ball performance

(43:09) Amateurs in golf ball rollback debate and making golf sustainable

(47:59) Global golf expansion trends and project highlights

(56:11) Golf technology's impact on sports and rapid fire Q&A with Ted Simons

(59:48) Ted's dream foursome and concluding thoughts

(1:01:32) Synergy Group Consulting and Ted's social media info

(1:02:26) Closing remarks