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The good kind of wrong: how solid research destroys your foolish assumptions (10-minute talk)
Often the most obvious assumptions about users turn out to be wrong. This talk uses a case-study to consider how a brief but comprehensive research phase helped challenge obvious-seeming business – and designer – assumptions about the needs of students.
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By UX Australia
5
11 ratings
Often the most obvious assumptions about users turn out to be wrong. This talk uses a case-study to consider how a brief but comprehensive research phase helped challenge obvious-seeming business – and designer – assumptions about the needs of students.