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In this episode of "The Good Stuff" presented by the Sonoma County Winegrowers, hosts Virginie Boone and Karissa Kruse talk to Bret Munselle, Owner/General Manager of Munselle Vineyards, Sonoma County Winegrowers Board Chair, Pilot Farmer – John Deere SmartApply, & Century Club Member.
Bret Munselle shares the story of his family’s nearly 150-year legacy in Alexander Valley, tracing the journey from founding some of the region’s earliest wineries to becoming pioneers in sustainable farming. Bret reflects on his own path—from studying at UC Davis, to working at American AgCredit, and then returning to join the family business and eventually launch his own wine label—which fueled his passion for agriculture and innovation.
Today, Bret and his family manage around 800 acres and produce award-winning wines under the Munselle Vineyards label. Together, they explore the evolution of their family business, the deep roots that ground their work, and Bret’s vision for the future of Sonoma County agriculture.
And finally, Virginie and Karissa share their Tuesday Night wine picks!
By Virginie Boone & Karissa Kruse4
33 ratings
In this episode of "The Good Stuff" presented by the Sonoma County Winegrowers, hosts Virginie Boone and Karissa Kruse talk to Bret Munselle, Owner/General Manager of Munselle Vineyards, Sonoma County Winegrowers Board Chair, Pilot Farmer – John Deere SmartApply, & Century Club Member.
Bret Munselle shares the story of his family’s nearly 150-year legacy in Alexander Valley, tracing the journey from founding some of the region’s earliest wineries to becoming pioneers in sustainable farming. Bret reflects on his own path—from studying at UC Davis, to working at American AgCredit, and then returning to join the family business and eventually launch his own wine label—which fueled his passion for agriculture and innovation.
Today, Bret and his family manage around 800 acres and produce award-winning wines under the Munselle Vineyards label. Together, they explore the evolution of their family business, the deep roots that ground their work, and Bret’s vision for the future of Sonoma County agriculture.
And finally, Virginie and Karissa share their Tuesday Night wine picks!

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