Super Bowl 59 wasn’t just about football—it was a masterclass in marketing, for better or worse. In this episode of The B2B Edit, we break down the best, the worst, and the most head-scratching commercials from this year’s big game. From Nike’s powerful women’s sports ad to Instacart’s nostalgia-fueled campaign, we analyze what worked, what flopped, and what B2B brands can learn from these multimillion-dollar marketing moments.

Plus, we dive into the halftime show, the rise of influencer-led campaigns, and why some brands should have just kept their $8 million. Tune in for our expert takes, plenty of laughs, and key lessons for marketers, B2B creators, and brands looking to make an impact.

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