To cap off a disastrous PR month for Google, Mike King and Rand Fishkin published essays outlining the leak of a trove of Google APIs found in an open GitHub owned by Google. The SEO community's faith in Google had already been badly shaken since the series of updates which started back to early autumn 2023 and culminated in the HCU and March 2024 Core Updates. Now, after seeing what was in the documents, many feel as if Google misled or even lied to them. Debate in the SEO community is now fully engaged and already people are marketing new techniques and strategies based on findings they found in the documents that will go down in SEO history as, “The Leak”. Basically, Mike and Rand dropped what appears to be an 800lb gorilla into our midst and that gorilla needs a thorough examination before we let it run wild. To help us do that, we have in the studio one of the few SEOs we absolutely know to be qualified to dig into these documents. Ryan Jones is the Senior Vice President, SEO at Razorfish. He was instrumental in the dissection of Yandex last year and has spent the last few days digging into the documents and sharing his findings.

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