How does a niche product for surfers become a global brand that defines an entire category? It’s not luck; it's a playbook. GoPro didn't invent the camera, but it created a new way of seeing the world by obsessively serving a tiny, passionate community and then making a daring leap into the mainstream.

In this episode, we deconstruct the step-by-step journey of a category winner. Using the story of GoPro and the legendary "Crossing the Chasm" framework, we'll build a growth playbook for anyone with a niche idea. You'll learn the art of winning over early adopters, the marketing strategy that turns customers into evangelists, and the critical moment a brand must decide to either leap to the mainstream or stay small forever. Could your small idea be the next category king?

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