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It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.
Plus, this is where you will spend the bulk of your budget, so getting this right is crucial and continuing to improve lead generation for your business is crucial to the success of your marketing efforts and overall campaign performance.
In this episode we walk through how to determine the best funnel for your audience, top funnels converting right now for our agency clients, industry standard metrics so you can make better decisions on how your campaigns are performing, along with how to get more leads for less money.
Listen up and listen good so you can make sure you get the most bang for your buck!
Share-worthy Quotes:
“Profitability is queen as it’s super, super important. BUT testing is king!”
“Lead gen is where you spend the bulk of your budget, so getting it right is crucial!”
“Ads won’t fix a broken offer, so you need to make sure your funnel converts”
Connect with Jessica
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!
By Jessica WalmanIt’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.
Plus, this is where you will spend the bulk of your budget, so getting this right is crucial and continuing to improve lead generation for your business is crucial to the success of your marketing efforts and overall campaign performance.
In this episode we walk through how to determine the best funnel for your audience, top funnels converting right now for our agency clients, industry standard metrics so you can make better decisions on how your campaigns are performing, along with how to get more leads for less money.
Listen up and listen good so you can make sure you get the most bang for your buck!
Share-worthy Quotes:
“Profitability is queen as it’s super, super important. BUT testing is king!”
“Lead gen is where you spend the bulk of your budget, so getting it right is crucial!”
“Ads won’t fix a broken offer, so you need to make sure your funnel converts”
Connect with Jessica
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!