We’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it doesn’t have to be that way! 

Closing the sale can be one of the most exciting and enjoyable phases of the business. And if you’re like me and you love the thrill of the chase or going for the “kill”, then this is also your favorite phase.

The goal of the Close phase is to retarget your warm audience and direct them to your paid offer. This is when you usually have the highest return on ad spend since you are enticing your audience with your offer by talking about how your product or service will benefit their lives. Highlight how it will impact them on a daily basis - in the process, you are helping them reach whatever results they're trying to achieve.

You've already done the work for brand awareness through audience building in the Connect phase. It’s now about strategically retargeting those people who clicked on your sales or checkout pages and convince them to complete the purchase.

Share-worthy Quotes:

“Find the right combination of offer, messaging, and targeting. And then once you've narrowed in on something that's working, that's consistently profitable, then it's like an ATM machine.”

“Don’t create ad fatigue! You don't want people thinking it's the exact same ad that they're seeing in their newsfeed over and over.”

It’s your job to prove to your ideal avatar the worth of the investment.”

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