GPT-5 is one of the most controversial releases in the history of OpenAI. Some call the model a breakthrough, others - a disappointment. Why did the new version of ChatGPT seem cold and soulless, what caused a storm of criticism, and how technical errors spoiled the effect of the launch? We will analyze what has actually changed, why OpenAI could sacrifice “character” for the sake of a billion-strong audience, and how competitors like Google Gemini and Grok 4 are getting stronger against this background.